After a soft opening in early 2023, the new Shoot Smart Fort Worth location was underperforming due to limited awareness and the challenge of overcoming a previous business’s negative reputation. Developed a comprehensive Grand Opening Strategy: - social media campaign - website landing page - email newsletter promotions - outdoor advertising (Billboards) - Radio ads& live radio remote - Grand Opening promotional efforts (discounts, giveaways, vendors, and more) Results: - Overall Brand Awareness Increased - 250 Guests - 32K Sales Revenue (Before the Grand Open the highest sales day at FTW was 6K, Goal was 10K) - Since the Grand Open, average daily sales DOUBLED