Managed marketing strategy and execution for Shoot Smart, a Texas-based gun range. This collection highlights integrated marketing campaigns focused on increasing brand awareness, driving in-store traffic, and supporting long-term business growth through digital marketing, creative content, website improvements, and community events.

Projects include a complete website redesign, social media strategy, grand opening campaign, documentary-style brand storytelling, promotional events, and seasonal marketing initiatives. Working across multiple channels, I partnered closely with leadership to develop campaigns that strengthened the brand, increased customer engagement, and delivered measurable business results.

Managed digital marketing and account strategy for one of the nation's largest grocery retailers, Grocery Outlet, with a focus on New Store marketing, supporting approximately 50 store openings annually.

Responsibilities included strategizing, executing, and reporting on new store marketing initiatives, managing organic and paid social media campaigns, and partnering directly with independent operators to establish and grow their social media presence. These efforts contributed to an average 8% engagement rate and 300,000+ new followers across supported accounts from 2025–2026.

To support rapid growth, I developed scalable marketing systems and led a team of three by implementing Asana workflows, standardized processes, and training documentation that improved operational efficiency and cross-functional collaboration.

My portfolio highlights several of these initiatives, including New Store Launch Campaign, Project Management & Account Operations, and the New Stores Creative Refresh.