After a soft opening in early 2023, the new Shoot Smart Fort Worth location was underperforming due to limited awareness and the challenge of overcoming a previous business’s negative reputation. Developed a comprehensive Grand Opening Strategy:

- social media campaign
- website landing page
- email newsletter promotions
- outdoor advertising (Billboards)
- Radio ads& live radio remote
- Grand Opening promotional efforts (discounts, giveaways, vendors, and more)

Results:
- Overall Brand Awareness Increased
- 250 Guests
- 32K Sales Revenue (Before the Grand Open the highest sales day at FTW was 6K, Goal was 10K)
- Since the Grand Open, average daily sales DOUBLED

Completed a full website redesign focused on improving user experience, navigation, and accessibility across mobile, tablet, and desktop platforms.

Updates included a storytelling-driven homepage, gunsmith portfolio, refreshed class schedule and description pages, improved SEO, streamlined navigation, and integrated features like lane scheduling and digital range waivers to create a more seamless customer experience.

Revamped Shoot Smart’s social media presence by creating a refreshed content strategy focused on improving brand consistency, increasing engagement, and enhancing the customer experience. Updated designs and photography/videography for all organic content as well as leveraged Meta ads to expand reach and brand awareness initivatives.

Key initiatives included:
- Pinning posts, Highlight covers, and posting Stories
- Creating educational and engaging reel series such as How to Fix a Jam, product-focused videos, and the 7 Fundamentals series
- Producing seasonal content, ex: Christmas TikToks
- Developing brand storytelling content, such as the Corpumentary series
- Supporting awareness campaigns through targeted paid social efforts

Results:
Increased followers by +260 on Facebook & Instagram
Generated 144K+ Facebook reach and 9K+ Instagram reach

Developed a documentary-style storytelling campaign designed to build brand awareness, humanize the company, and create engaging digital content across multiple marketing channels. The Corpumentary highlighted the people, culture, and story behind the brand through authentic interviews, behind-the-scenes moments, and visually compelling storytelling.

Supported the production process from concept through execution, including shoot preparation, coordinating logistics, assisting with talent/actor management, organizing shoot details, and helping ensure each scene aligned with the overall brand vision. The final content was leveraged across Meta advertising, website placements, and digital marketing initiatives to increase brand recognition and create a stronger connection with target audiences.

Developed and executed a variety of strategic marketing initiatives designed to increase customer engagement, drive sales, and strengthen brand awareness & support overall business growth.

Projects included email newsletter campaigns, seasonal promotions such as Black Friday and Christmas Gift Guides, Secret Shopper initiatives & Redesigning membership packages to gather customer insights and improve the in-store experience.

Additionally, supported community-focused Funshoot Events and developed targeted Gunsmithing Campaign to highlight specialized services, increase awareness, and generate new customer interest.

Results:
- Gunsmiths achieved most profitable year to date
- Membership sales goals exceeded expectations
- Black Friday campaign generated $72K in revenue
- Cyber Weekend promotions drove $30K in sales