Revamped Shoot Smart’s social media presence by creating a refreshed content strategy focused on improving brand consistency, increasing engagement, and enhancing the customer experience. Updated designs and photography/videography for all organic content as well as leveraged Meta ads to expand reach and brand awareness initivatives. Key initiatives included: - Pinning posts, Highlight covers, and posting Stories - Creating educational and engaging reel series such as How to Fix a Jam, product-focused videos, and the 7 Fundamentals series - Producing seasonal content, ex: Christmas TikToks - Developing brand storytelling content, such as the Corpumentary series - Supporting awareness campaigns through targeted paid social efforts Results: Increased followers by +260 on Facebook & Instagram Generated 144K+ Facebook reach and 9K+ Instagram reach