Developed and executed a variety of strategic marketing initiatives designed to increase customer engagement, drive sales, and strengthen brand awareness & support overall business growth. Projects included email newsletter campaigns, seasonal promotions such as Black Friday and Christmas Gift Guides, Secret Shopper initiatives & Redesigning membership packages to gather customer insights and improve the in-store experience. Additionally, supported community-focused Funshoot Events and developed targeted Gunsmithing Campaign to highlight specialized services, increase awareness, and generate new customer interest. Results: - Gunsmiths achieved most profitable year to date - Membership sales goals exceeded expectations - Black Friday campaign generated $72K in revenue - Cyber Weekend promotions drove $30K in sales