Grocery Outlet opens approx. 50 New Stores a year, requiring a scalable, localized marketing strategy to successfully introduce the brand to new markets & establish social media presence. I managed campaign planning and execution, through organic content, contests, and targeted Meta advertising to build awareness, drive engagement, and support Independent Operators before and after opening. Key responsibilities included: - Managing launch campaign timelines and social media execution. - Developing localized & engaging content - Managed Client Budget & Dark Ad/Targetting strategies - Coordinating giveaway campaigns, including: Enter to Win $1,000 in Groceries, $50 Gift Card Giveaway, 5 Days of Bliss, & 1-Year Anniversary Shopping Spree. - Promoting Grand Opening efforts through Facebook Events, invitation posts, and day-of "Now Open" content on corporate page ft ribbon cuttings, IOs, vendor activations, etc. - Supporting ongoing campaigns promoting the Grocery Outlet mobile app, weekly circulars, seasonal promotions, and coupons. Results: a repeatable digital launch framework that helped establish brand recognition in new markets, grow local social media audiences, increase community engagement, drive grand opening attendance, and encourage ongoing store visits through continued digital marketing efforts.